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Press | 21/10/2004 17:08:00 |
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2004-10-21 - BMW and Shuttle: "The principle of pleasure - the new BMW 1 series."
A ride with the new BMW 1 series brings a smile on people's faces. Exactly like the exhibition "The principle of pleasure. The new BMW 1 series" from September 11th to January 16th 2005 in the rooms of "BMW Lenbachplatz" in Munich. Photos, videos and innovative multimedia convey impressively: BMW 1 series and pure pleasure belong together. Also present: Shuttle, of course!
BMW made it their business to express the modern image of the BMW 1 series and so the Shuttle beauty TFT XP17 must not be missing in this case. This new car model is on display in showrooms in Munich and Berlin until the end of January. Future highlights are presented in the area "IT-lifestyle". Right from the launch of the BMW 1 series Shuttle's XP17 TFT displays and XPC System Solutions can be viewed at the same showrooms. BMW aims with these "IT-corners" and "IT-bars" at the modern look & feel that is either expressed by the new 1 series.
The exhibition "the principle of pleasure" takes place from September 11th to January 16th 2005 in the rooms of BMW Lenbachplatz, open Monday to Friday 10 a.m. - 08 p.m., Saturdays from 10 a.m. - 6 p.m. and Sundays 12 a.m. - 5 p.m. Opening information subject to change.
BMW Lenbachplatz
BMW Kurfürstendamm
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